Three connected docs, a live calculator, and a working playbook for restructuring a fragmented account. Built on Google's own documentation and the practitioner experience of our paid media team.
The main reference. Decision tree, every strategy explained, the 6 most common Smart Bidding mistakes, advanced levers, 2026 updates.
How to set tROAS targets from real contribution margin. Includes an interactive calculator — type your margins, get your targets.
Working backwards from a fragmented account: how to consolidate 8–9 campaigns into 2–3 portfolio bid strategies without breaking learning periods.